- Swim Cycle Run

10 Reasons to Visit Tri-1st

  1. Hub and information point for all things triathlon in the West Midlands.
  2. One stop shop - from bikes, wetsuits, nutrition to race essentials such as number belts and lock laces. You need it, we have it!
  3. Honest advice and excellent customer service from friendly and knowledgeable staff who are experienced triathletes, cyclists and runners. We understand the differing needs of the novice, enthusiast and elite athlete and can give you appropriate guidance and suitable product recommendations.
  4. Experience real products and get it right the first time! Bike fitting, saddle testing, wet suit fitting, in-store treadmill and demo items available for you to test in your own time... All the things you can't do online but are crucial to buy the right product the first time round. This will actually help you save money!
  5. Bike servicing & repairs. In our fully equipped workshop we can cater for every job and take care of your bike's regular maintenance needs. With our Cytech qualified mechanic your bike is in safe hands and will be returned to you feeling like new.
  6. Bike build up and personalised bike fit - free with every bike you buy from us or for a small fee if you have purchased your bike online. You can even get it delivered to us - we take delivery, build it up and then fit it for you.
  7. Professional bike fits - regardless of your type of cycling, a proper bike fit makes you a better cyclist! Check out our new bike fit studio which has been set up with the latest technology to deliver the best bike fitting service possible.
  8. Coaching, performance testing and sports massage - Our head coach Damo Littlewood can offer unparalleled advice and guidance; from tailor-made training plans and one-to-one coaching to fitness testing where you can dial in your correct training zones for power and heart rate. While there, book a massage with our qualified massage therapist Jason.
  9. Hire services - from wetsuits, to bike boxes or special wheels...
  10. relax, chat, drink coffee, eat cake and surround yourself with all things triathlon. Our philosophy is based on building personal relationships and introducing you to quality products from what we believe to be some of the best brands in the triathlon world. Rather than cutting corners, we want to take extra time to earn your loyalty as a customer.

About Us

Tri 1st is a specialist shop run by triathletes for triathletes and anyone who enjoys cycling, running or swimming! Based on our wild enthusiasm for all things triathlon, our principal aim is to help our customers to achieve their sporting goals. It does not matter whether it is first half marathon or 10th Ironman; we want to help you make your sport more fun. We also want to help you improve your performance by using the best equipment.

About Us »

10 Reasons to Visit Tri-1st

Advice, servicing, coaching, bike fitting, coffee and more...

10 Reasons to Visit Tri-1st »